Guides
The Market
Ad networks vs direct buys for small advertisers
Explore the pros and cons of ad networks vs direct publisher buys for small advertisers, focusing on control, transparency, cost,…
Sep 19, 2026
The Market
How placement brokers make money
This guide explains how media brokers operate, their business model, typical margins, and the potential conflicts between broker incentives and…
Sep 19, 2026
The Market
Do banner ads help SEO? The honest answer
Understand the relationship between banner ads and SEO. Learn how paid links impact search rankings and what constitutes safe, compliant…
Sep 19, 2026
Formats
Native vs display for small budgets
A detailed guide comparing native advertising and display advertising for small budgets, discussing trade-offs, benefits, and when each format is…
Sep 19, 2026
Formats
Sitewide placements: value and risk
Understand the value and risks of sitewide ad placements: what they deliver, potential downsides like low-traffic pages and ad saturation,…
Sep 19, 2026
Formats
Newsletter sponsorship: pricing and what to expect
Discover how newsletter sponsorship pricing works, including CPM, flat rates, and list size considerations. Learn what to expect and what…
Sep 19, 2026
Formats
Banner sizes and what still performs
Explore common IAB banner sizes and formats that tend to perform well in display advertising. Get practical guidance on choosing…
Sep 19, 2026
Evaluating
Above the fold: verifying the claim
Learn how to verify 'above the fold' ad placement claims and understand ad density considerations for effective display advertising campaigns.
Sep 19, 2026
Evaluating
Sites that appear on every broker list
Understand why certain websites consistently appear on broker lists, what it signifies about their business practices, and learn how to…
Sep 19, 2026
Evaluating
What a dashboard screenshot proves, and doesn't
Understand the limitations of dashboard screenshots in display advertising and learn what constitutes credible proof of performance. This guide explains…
Sep 19, 2026