Guides
Evaluating
How to spot purchased traffic
Learn how to identify purchased or bot traffic in your analytics and behaviour patterns. This guide provides key signs to…
Sep 19, 2026
Evaluating
Reading traffic sources: what 80% direct means
Learn how to interpret traffic source breakdowns, identify potential issues with high direct traffic, and understand what a healthy traffic…
Sep 19, 2026
Evaluating
How to verify a website's real traffic
Learn how to verify a website's real traffic with practical methods: third-party estimates vs first-party analytics, read-only access, key metrics…
Sep 19, 2026
Buying
How to structure a test buy
Learn how to structure a test buy for display advertising: budget framing, tracking, setting success criteria, and deciding whether to…
Sep 19, 2026
Buying
What "permanent placement" actually means
Understand what 'permanent placement' means in display advertising, its implications when websites change or close, and why it rarely guarantees…
Sep 19, 2026
Buying
Flat monthly vs CPM: which to negotiate for
Understand the differences between flat monthly and CPM (cost per mille) deals in display advertising, learn when each benefits buyers,…
Sep 19, 2026
Buying
What to ask before buying any placement
Before buying any banner ad placement, ask these essential questions about traffic, audience, placement, fraud, and commercial terms to ensure…
Sep 19, 2026
Buying
How much should you actually pay for a banner ad?
Understand banner ad pricing: CPM vs flat rates, factors affecting costs, and how to evaluate quotes. Get insights into what…
Sep 19, 2026