Terms of use

Information, not advice

Everything here is general information for advertisers, not personalised media-buying, financial, or legal advice, and no client relationship is created by reading it.

Accuracy

We work hard to be accurate and to source every figure, but the site is provided “as is” without warranty. Verify anything you rely on.

Independence

Assessments are our good-faith opinion against a published framework. See our disclosure.

Intellectual property & links

Our content is ours; you may quote it with attribution and a link. Third-party links are provided for reference.

Changes

We may update these terms; the current version always lives here.