How we research
How we source benchmarks (rate cards, reports, anonymised invoices — with sample size and date) and evaluate placements.
A benchmark without a sample size is an opinion. So we don’t publish one.
Where the numbers come from
Every price benchmark is compiled from three sources: published network and publisher rate cards, industry reports, and anonymised invoices submitted by readers. For each figure we record the source and the date, and we show the sample size (n) it is based on.
What we won’t show
If a figure isn’t sourced, it isn’t published — the entry reads “awaiting sourced data” until it is. We do not estimate, model, or round up to fill a gap.
How we evaluate a placement
Placements are assessed against our published evaluation framework — traffic verification, audience quality, placement quality, fraud indicators, and commercial terms — the same checks, every time, so results are comparable.
Keeping it current
Benchmarks are reviewed quarterly; the framework is updated as new fraud patterns appear. Found something out of date? Tell us.