Before you buy that placement.
A buyer's resource for display and banner advertising: how to verify traffic, evaluate an audience, benchmark a price, and recognise when you're being sold nothing. Every site in this space sells placements — this one helps you avoid buying bad ones.
CPM & flat-rate benchmarks
What display advertising actually costs, by vertical and format — each figure with a sample size and its sources. The reference that doesn't exist anywhere else.
The methodThe evaluation framework
A repeatable way to decide whether a placement is worth buying — traffic verification, audience quality, fraud indicators, and commercial terms.
rel="sponsored" or nofollow. When a seller markets placements on "domain authority" rather than traffic and audience, they are selling links — and the buyer is taking the risk.
Latest
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How ad fraud detection has changed
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Google's position on paid links, restated for advertisers
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Why broker lists overlap so heavily
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