Evaluating — BannerAdSites

Evaluating

How to spot purchased traffic

Learn how to identify purchased or bot traffic in your analytics and behaviour patterns. This guide provides key signs to…

Sep 19, 2026 Evaluating

What a dashboard screenshot proves, and doesn't

Understand the limitations of dashboard screenshots in display advertising and learn what constitutes credible proof of performance. This guide explains…

Sep 19, 2026 Evaluating

Sites that appear on every broker list

Understand why certain websites consistently appear on broker lists, what it signifies about their business practices, and learn how to…

Sep 19, 2026 Evaluating

Above the fold: verifying the claim

Learn how to verify 'above the fold' ad placement claims and understand ad density considerations for effective display advertising campaigns.

Sep 19, 2026 Evaluating

How to verify a website's real traffic

Learn how to verify a website's real traffic with practical methods: third-party estimates vs first-party analytics, read-only access, key metrics…

Sep 19, 2026 Evaluating

Reading traffic sources: what 80% direct means

Learn how to interpret traffic source breakdowns, identify potential issues with high direct traffic, and understand what a healthy traffic…

Sep 19, 2026 Evaluating

Ad density in the viewport

Part of the BannerAdSites evaluation framework. Use this check before buying a placement — what to ask the seller, and…

Sep 19, 2026 Evaluating

Sitewide vs page-specific

Part of the BannerAdSites evaluation framework. Use this check before buying a placement — what to ask the seller, and…

Sep 19, 2026 Evaluating

Site ad-saturation

Part of the BannerAdSites evaluation framework. Use this check before buying a placement — what to ask the seller, and…

Sep 19, 2026 Evaluating

Viewability

Part of the BannerAdSites evaluation framework. Use this check before buying a placement — what to ask the seller, and…

Sep 19, 2026