Buying — BannerAdSites

Buying

How much should you actually pay for a banner ad?

Understand banner ad pricing: CPM vs flat rates, factors affecting costs, and how to evaluate quotes. Get insights into what…

Sep 19, 2026 Buying

What to ask before buying any placement

Before buying any banner ad placement, ask these essential questions about traffic, audience, placement, fraud, and commercial terms to ensure…

Sep 19, 2026 Buying

Flat monthly vs CPM: which to negotiate for

Understand the differences between flat monthly and CPM (cost per mille) deals in display advertising, learn when each benefits buyers,…

Sep 19, 2026 Buying

What "permanent placement" actually means

Understand what 'permanent placement' means in display advertising, its implications when websites change or close, and why it rarely guarantees…

Sep 19, 2026 Buying

How to structure a test buy

Learn how to structure a test buy for display advertising: budget framing, tracking, setting success criteria, and deciding whether to…

Sep 19, 2026