Third-party traffic estimates and their error margins
Part of the BannerAdSites evaluation framework. Use this check before buying a placement — what to ask the seller, and how to read the answer.
Which analytics platform do you run, and what were the sessions for the period?
GoodNames a first-party tool (GA4, Plausible, Fathom) and offers to show it.
BadCites only SimilarWeb/Ahrefs estimates, or refuses to name a tool.