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How ad fraud detection has changed

Explore the evolution of ad fraud detection in digital advertising, from basic bot filtering to advanced verification tools and viewability…

Sep 19, 2026 Industry

Google's position on paid links, restated for advertisers

Google's stance on paid links and their impact on SEO is crucial for advertisers. This article clarifies Google's link-spam policy,…

Sep 19, 2026 Industry

Why broker lists overlap so heavily

Understand why broker inventory lists overlap significantly in display advertising, its implications for buyers, and how to identify resold inventory…

Sep 19, 2026